Pwc Open Question free essay sample

Please give a brief summary of your current recreational and leisure activities, including sports and holidays. I am a enegetic boy. I like sports, and I’m really a big sports fan, especially football and basketball, and I play them with my friends regularly, I think it is beneficial not only for my health, but also the relationship between the friends. Reading is my second favorite, magazines, novels, newspapers , whatever, I am curious about everything, so I usually spent a whole day in the library during the weekend to dig out the answer.And I usually watch a movie or American TV series, and share my feelings with my friends. 2. What clubs and societies are you a member of and in what capacity? I once a chairperson of the students’ union during my undergraduate years, and organized a lot of activities, such as the sports meeting, the debating contest, evening party and so on, during my graduate years, I am also a member of the drama society, I once have been a leading actress in the english drama â€Å"gone with the wind†. More than 50 news and other articles written by myself published in newspaper.I join the graduate communist youth league as the head of the department of the social practice. thinking some new activities and put it into practice is my job, fortunately, through communicating with the students,we know their needs,and I thought out the ideas and with others members, we have organized the contest of innovative classes, including preliminary and final, the contest of â€Å"who can convince the ceo’, a management problem solution contest, including prelinary,pk and final. Our activities have won the appreciation of the teachers and the students. 3.What factors have influenced your career choice? I think if I want to make contributions to my company, it needs a match between me and the job itself. For me, interest is very important, because that will give me the passion and inspire my innovation to complete my job, for the job, I will lay more emphasis on its development prospect, I want to grow with the development of the company. 4. Please describe your objective and what you have done to date to achieve it. I choose accounting as my career way. Because I like to research and help people solving their problems.This decision just made up in last semester. I haven’t prepared much for it but everything I have done I treated it seriously. As my major is management, I choose some lessons that related to investment to learn. Meanwhile I read some books about investment principle and business comments on newspapers. I choose auditing as my career way. Besides,auditing will provide me an opportunity to know many different companies and industries. I am an active and easy-going girl. I would like to cooperate with people from various backgrounds. This decision is made up in last year. As my major is Business Management, I choose some lessons such as accounting, auditing and finance to learn. Meanwhile I learned three CPA courses by my self and attended the examination in Sep, 2006. The CPA certification is one of my target in the coming year. Career object My name is John. I am going to talk about my career objectives. I want to be an excellent engineer in the area of communication when I first enter in the college, even back to high school I have already dreamed of being an engineer in the world’s leading companies or operators, such as Erricson, Nokia or China mobile.The main reason was that mobile phone was becoming popular those days and the mobile phone was a miracle to me. I wanted to know how such miracle happens. How did it work? Why we can talk to each other without any real connections. With such questions, I chose BUPT. I wanted to be an engineer in the communication area. I wanted to know the answers to such questions. Nowadays, I have leaned a lot in the college. I have already known how the mobile phone works. Of course, there still exist lots of details and new challenges that I do not know in this area. But basically, the mobile communication is no longer a miracle to me.Correspondingly, I have changed my opinion, changed my objective. I want to be a teacher, not the professors in universities, but an ordinary teacher in the elementary school. As it is known to all, certain remote and isolated area in china, people are still leading extraordinarily poor life. Lots of people with high education degree do not like to stay in these areas. They all want to come to the well-developed area, such as Beijing, Shaihai. Consequently, it is very short of teachers in such area, especially for those elementary schools. I think the children are innocent.They deserve the equal education opportunities. I want to bring hopes to these children. Another reason why I want to be such teachers is that I want to know the answers to the following questions: why they are so poor, due to the natural environment or the human subjective consciousness? Does education can bring any positive effect in changing such phenomenon? I want to find the answers by myself. About the objective in the coming 5-10 years, it is decided by the answers to the above questions that I am going to find. After I know the answers, I will try to find if I can do any help. If I can be any of use for those areas those children and I am qualified, I will continue to stay there and spend my lifetime to make my contributions. Else, I may come back to rejoin the communication industry, to pick up the goal that has been left. The objective I want to achieve when I first enter in this school, the engineer. I will try to reduce the cost of the communication service. Not to make more money. I want more and more people can enjoy the convenience brought by the rapid development of the technologies, especially for those poor.I also believe that people deserve the equal opportunity in enjoying the convenience brought by high techniques. Those career objectives may even can not form a clear develop path and it is also quite challenge. But, life itself is a miracle. No matter what you choose, no matter what you are going to pursue. Challenges are always there, isn’t? All we have to do is crossing the bridge when we come to it. Days are numbered, let’s fight for tomorrow. Thank you all. 5. Describe your greatest success or a situation where you exceeded your own expectation?To be honest, I failed in the college entrance examnation seven years ago, that is beyond everyone’s expectation, because I am very good at studing at school, that really shocks me a lot. But I remembered my teacher’s words â€Å" that is ok, although you failed in the starting line, but I hope you can win in the final line† so I set a lot of goals the moment I go to college and make them come true gradually, and the greatest success I have gained by now is I have ranked NO. 1 among the whole management department of the zhejiang univertsity in the graduate admisiion examnation.

Kilauea Hawaii Essays - Hawaii Volcanoes National Park, Volcanology

Kilauea Hawaii Kilauea Hawaii consists of a string of islands, or an archapelago. Kilauea is located on one of these islands, the central Hawaii island. Kilauea is one of the world's most active volcanic craters. Craters are formed either by the massive collapse of material during volcanic activity, by unusually violent explosions, or later by erosion during dormancy (Comptons). It is situated on the southeastern slope of the great volcanic mountain Mauna Loa. Its elevation is 1111 m (3646 ft.) above sea level. The crater has an area of about 10 sq. km., which forms a great cavity in the side of the mountain. Volcanic activity recently has been restricted to an inner crater called Halemaumau. Halemaumau measures more than 900 m (about 3000 ft.) across and has a depth of about 400 m (about 1300 ft.). Kilauea has erupted at least once a year since 1952. The volcano spews an average of 525,000 cubic yards of lava a day and by 1995 had added about 500 acres of new land to the island (Encarta ?98). By June 1989, it had destroyed the visitors center at the national park, a stretch of Kalapana Highway, and more than 65 houses by 1990. Kilauea is located on a hot spot under the island, and the magma is thought to come from a depth of at least 50 km. below the surface. A hot spot is an area of volcanic activity near the center of two lithospeheric plates. Normally, lava streams constantly into the floor of the crater from subterranean sources which either cools and hardens, or accumulates until it drains off into other subterranean passages. When greater volcanic activity occurs, the lava is subjected to sudden changes of level, where it may escape from vents on the lower slope toward the sea. Kilauea is classified as a shield volcano. Shield volcanoes have a low, broad profile created by highly fluid basalt flows that spread over wide areas. The fluid basalt usually only builds a cone around seven degrees steep. Over thousands of years though, these cones can reach massive size, which is shown in the Hawaiian Island volcanoes. The Hawaiian Islands are composed of shield volcanoes, that have been built up from the sea floor. If measured from sea floor level, some of the Hawaiian volcanoes are the worlds largest mountains in terms of both height and volume (Comptons). In the 20th century, major flows occurred in 1920 and 1921, 1950, 1955, 1959, 1965, and 1969. The current eruption cycle, the longest-running in modern Hawaiian history, began on January 3, 1983 (Encarta).

Free Essays on The Magic Of The Theater

Art as music, plays, or poetry, is a language, not as syntax or structure, but it can be communitive at a visceral level. Art may be defined in many ways. For instance, â€Å"Art is the creation of beautiful or thought-provoking works, in painting, music, or writing. Art is beautiful or thought-provoking works produced through creative activity. Art is a branch or category of art, especially one of the visual arts. Art is the skill and technique involved in producing visual representations. Art is the study of a branch of the visual arts.† [4] The theatre is a paradigm way of viewing the world. One’s world incorporates ones’ psyche and spirit. The theatre is an ever-changing process, it an end- product. Theatre is art, which is a reflection of pleasure- it can be communicated at an instinctive level. One can feel its emotional pull, and thereby, have a true understanding of the one’s conflict or vulnerability. The aesthetic distance of the theater allows the audience to be consumed with the action. It allows the audience to be a part of the foretelling story, as though they are a character in the play. Aesthetic distance allows the audience to feel the appreciation of the collaboration of the artist. It deals with the visual aspects as well as the psychological experience. Phenomenologically, theatre is an experienced event. It allows a person, the most basic, and fundamental agent, an understanding of an experience. Influences to aesthetic distance are the types of genre of the play. For instance, a comedy maintains distance, thereby, allowing the audience to engage an objective involvement, which is a direct, presentational acting style. On the other hand, tragedies reduce the distance from the audience, thereby, maintaining a subjective perspective, an engagement of the heart, which is a indirect, representational acting style. Theatre represents a certain way of performing something or stylization. In ... Free Essays on The Magic Of The Theater Free Essays on The Magic Of The Theater Art as music, plays, or poetry, is a language, not as syntax or structure, but it can be communitive at a visceral level. Art may be defined in many ways. For instance, â€Å"Art is the creation of beautiful or thought-provoking works, in painting, music, or writing. Art is beautiful or thought-provoking works produced through creative activity. Art is a branch or category of art, especially one of the visual arts. Art is the skill and technique involved in producing visual representations. Art is the study of a branch of the visual arts.† [4] The theatre is a paradigm way of viewing the world. One’s world incorporates ones’ psyche and spirit. The theatre is an ever-changing process, it an end- product. Theatre is art, which is a reflection of pleasure- it can be communicated at an instinctive level. One can feel its emotional pull, and thereby, have a true understanding of the one’s conflict or vulnerability. The aesthetic distance of the theater allows the audience to be consumed with the action. It allows the audience to be a part of the foretelling story, as though they are a character in the play. Aesthetic distance allows the audience to feel the appreciation of the collaboration of the artist. It deals with the visual aspects as well as the psychological experience. Phenomenologically, theatre is an experienced event. It allows a person, the most basic, and fundamental agent, an understanding of an experience. Influences to aesthetic distance are the types of genre of the play. For instance, a comedy maintains distance, thereby, allowing the audience to engage an objective involvement, which is a direct, presentational acting style. On the other hand, tragedies reduce the distance from the audience, thereby, maintaining a subjective perspective, an engagement of the heart, which is a indirect, representational acting style. Theatre represents a certain way of performing something or stylization. In ...

Native American Two-Spirit

Native American Two-Spirit In many Native American communities, the term Two Spirit- sometimes twospirited, depending on the source- is used to refer to indigenous members who fall outside of traditional gender roles. This term is not a substitute for homosexuality; instead, it applies to people who are considered to be a third gender, and typically hold a sacred ceremonial role within their culture. Two Spirit Key Takeaways Two Spirits are Native American or First Nations individuals who identify with both male and female genders.There is some question about the historical context of Two Spirits, because there are hundreds of Native tribes, all of which have their own unique cultural traditions.It is inappropriate for a non-Native individual to use the term Two Spirit to describe themselves. Origins and Definition of the Term Prior to the 1990s, Native people who identified as a third gender were known by the pejorative anthropological term  berdache, which is a non-Native word typically associated with male prostitutes. However, at a Winnipeg conference for gay and lesbian Native Americans in 1990, the term Two Spirit was coined to refer to Natives who define themselves as having both masculine and feminine spirits. Since that time, according to John Leland of the  New York Times, Two-Spirit societies have formed in Montana as well as in Denver, Minnesota, New York State, San Francisco, Seattle, Toronto, Tulsa, and elsewhere, organized around what members assert was once an honored status within nearly every tribe on the continent. Male-bodied Two Spirit people are found in many Native American and First Nations communities. In the past, they fulfilled traditionally male roles, such as fighting in wars and going to historically male activities like sweat lodge ceremonies. However, at the same time, they took on traditionally female tasks as well- cooking, washing, and childcare, for example- and often wore female dress. Author Gabriel Estrada says in Two Spirits,  Ndleeh, and LGBTQ2 Navajo Gaze that while not all indigenous nations have rigid gender roles, among tribes that do, the range includes feminine woman, masculine man, feminine man, and masculine woman. In many Native nations, the Two Spirit person found a role in their community as a shaman, visionary, keeper of oral traditions, matchmaker or marriage counselor, mediator in time of disputes, and caretaker of the vulnerable, such as children, the elderly, or injured warriors. They were often seen as sacred beings, whose dual genders were a gift from the Great Spirit. Historical Accounts We Wha (1849-1896), a Zuni, full length portrait. Photographer  John K. Hillers  /  Smithsonian Institution. Bureau of American Ethnology  / Public Domain via Wikimedia Commons During the colonization of North America, indigenous groups were still maintaining their traditions orally; there was no written history among the tribes. However, there was a fair amount of documentation among European invaders, many of whom kept journals of their travels. In California, Don Pedro Fages led a Spanish expedition into the territory during the late eighteenth century. He wrote in his diary of homosexual practices among the indigenous populations he encountered, describing Indian men who, both here and farther inland, are observed in the dress, clothing, and character of women- there being two or three such in each village. In 1722, a French explorer, Claude-Charles Le Roy, also called Bacqueville de La Potherie, described that among the Iroquois, there was an awareness of a third gender in other tribal groups. He said, Perhaps these male Iroquois are so horrified by [doing] women’s work because they have seen among the nations of the south some men who act like women, and give up men’s clothing for those of women. You see this very rarely among the Iroquois and they condemn this way of life by the light of Reason. It is likely that the group he referred to was the Cherokee Nation. A fur trader named Edwin T. Denig spent two decades with the Crow Nation in the early 1800s, and wrote that men who dressed as women and specialized in womens work were accepted and sometimes honored... Most civilized communities recognize but two genders, the masculine and feminine. But strange to say, these people have a neuter. Denig also wrote of a woman who led men into battle and had four wives. It is likely he was referring to a warrior known as Woman Chief. She was adopted by the Crow at age ten, and by all accounts was a tomboy, and only interested in male pursuits. Her adoptive father, whose sons had all been killed, encouraged her, and when he died, she took over his lodge and led men into battle against the Blackfoot. Details of Woman Chiefs exploits were chronicled by traders and other contemporaries, and it was generally acknowledged that she was a Two Spirit. Although the term Two Spirit itself is relatively new, the concept is not. There are numerous tribal-specific names, traditions, and roles among the different Native nations. The Lakota winkte were viewed as people who were neither male nor female, and whose androgyny was an inborn character trait, or the result of a sacred vision. They often occupied a distinct spiritual role in the community, fulfilling ceremonial duties that could not be performed by individuals who were male or only female. The winkte took on roles as seers, medicine people, healers. During times of battle, the visions of a winkte could guide warriors into their fight, and help determine steps taken by war chiefs. Among the Cheyenne, the HÄ“Ä“ mÄÆ'n Ä•h held a similar position. They accompanied warriors into battle and treated wounds after the fighting had ended, and cured the sick during times of peace. Wewha was a Zuni two-spirited person, or lhamana, who lived in the nineteenth century. She performed historically masculine spiritual and judicial roles, such as guiding religious ceremonies and serving as a mediator in disputes. However, she also spent time on traditionally feminine activities- sewing dresses, making pottery, weaving baskets, and other domestic pursuits. Controversy Over Scholarship There is some controversy in the Native community about Two Spirits- not about their existence, but about the modern notion that Native peoples historically described LGBTQ folks as two-spirited and celebrated them as healers and shamans. Mary Annette Pember, who is a journalist and member of the Ojibwe Nation, says that while Two Spirit is some empowering terminology, it also comes with some questionable scholarship. Pember points out that Native culture is based upon oral tradition, and much of what has been decided by anthropologists is based upon the writings of European conquerers, painting all Native tribes with the same brush. She says: [This] conveniently overlook[s] distinct cultural and language differences that Native peoples hold crucial to their identity... Years of colonization and appropriation by European invaders, as well as the well-intentioned religious hegemony that demonized our spirituality and way of life... has made Indian Country much like the rest of rural America in terms of enlightened treatment of LGBTQ folks. In fact, some tribes  have created laws  specifically banning same-sex marriage. Gender-variant individuals have a hard way to go, in and out of Indian Country. Although not all indigenous tribes viewed Two Spirit people the same way, overall it does appear that they were accepted as a perfectly routine part of the community. In general, each individual was judged for their contributions to the tribe, rather than for conformity to rigid gender roles. Two Spirits Today Jean Decay attends the Two-Spirit Pride Party at the Inaugural Indigenous Peoples Day Celebration. Chelsea Guglielmino / Getty Images Todays Two Spirit community is actively taking both new and traditional spiritual roles in their various nations. Tony Enos, of  Indian Country Today,  points out that Claiming the role of Two Spirit is to take up the spiritual responsibility that the role traditionally had. Walking the red road, being for the people and our children/youth, and being a guiding force in a good way with a good mind are just some of those responsibilities. He adds that service to the elders and youth of the community is an important part of maintaining the old cultural traditions. Modern Two Spirits publicly embrace the mixture of masculine and feminine within them, and there are Two Spirit societies all over North America. Gatherings, including powwows which are open to the public, are held regularly as a way of not only building community, but also of educating non-Natives about the world of the Two Spirit. Todays Two Spirits are taking on the ceremonial roles of those who came before them, working to facilitate spiritual events in their communities. They also work as activists and healers, and have been instrumental in bringing GLBT health issues to the forefront among the hundreds of Native tribes. By bridging the gap between gender roles and indigenous spirituality, todays Two Spirits are continuing the sacred work of their ancestors. Sources Estrada, Gabriel. â€Å"Two Spirits, Ndleeh, and LGBTQ2 Navajo Gaze.†Ã‚  American Indian Culture and Research Journal, vol. 35, no. 4, 2011, pp. 167–190., doi:10.17953/aicr.35.4.x500172017344j30.Leland, John. â€Å"A Spirit of Belonging, Inside and Out.†Ã‚  The New York Times, The New York Times, 8 Oct. 2006, www.nytimes.com/2006/10/08/fashion/08SPIRIT.html?_r0.Medicine, Beatrice. â€Å"Directions in Gender Research in American Indian Societies: Two Spirits and Other Categories.†Ã‚  Online Readings in Psychology and Culture, vol. 3, no. 1, 2002, doi:10.9707/2307-0919.1024.Pember, Mary Annette. â€Å"Two Spirit Tradition Far From Ubiquitous Among Tribes.†Ã‚  Rewire.News, Rewire.News, 13 Oct. 2016, rewire.news/article/2016/10/13/two-spirit-tradition-far-ubiquitous-among-tribes/.Smithers, Gregory D. â€Å"Cherokee ‘Two Spirits’: Gender, Ritual, and Spirituality in the Native South.†Ã‚  Early American Studies: An Interdisciplinary Jo urnal, vol. 12, no. 3, 2014, pp. 626–651., doi:10.1353/eam.2014.0023.

European union law free movemenet of goods Case Study

European union law free movemenet of goods - Case Study Example c) Denmark has passed a law banning the use of plastic packaging and requiring the use of recyclable materials instead, such as paper or aluminium foil. SCP's Cheesy Snax have always been sold in plastic packs, and no other material is as effective in keeping them fresh. d) Ireland has passed a law requiring all food products to be guaranteed free from genetically modified (GM) produce. SCP goes to great lengths to ensure that it does not knowingly use GM products, but it knows that it cannot be absolutely sure that the ingredients it buys are totally free from contamination. 2. The case of Keck drew a distinction between rules relating to the goods themselves and rules relating to selling arrangements. Do you consider that this distinction is a useful or practical way of determining which rules are contrary to Article 28, EC Treaty 1. The questions and issues pertaining hereto relate to obstacles to internal trade in the European Community. As counsel I would approach each case by looking firstly into the municipal legislation and the existence of harmonisation and attempt the procedural removal of the related obstacles from that direction. Where no such harmonisation was made, the approach will be taken from the concept of mutual recognition under Article 30 of the Treaty of Rome. The obstacles herein are obviously not fiscal, so analysis of their natures will also be made whether the bases fall under the mandatory requirements1 or justified exceptional grounds (to Article 30) for prohibitions or restrictions or whether they do constitute arbitrary discrimination or disguised restriction on trade between Member States.2 Only when the proper evaluation of the factual and legal issues is made can the proper remedies be considered and taken in the proper fora. 1.a. France. In this particular case, the subject matter relates to food which is already subject to harmonisation and the French ban is made on the basis of a preservative SO2. Any relief can only be made pursuant to EU regulations on the matter of food safety, in this case Regulation (EC) No. 178/2002 which has a horizontal effect. Determination must be made whether the ban on SO2 containing foodstuffs was made based on risk analysis under Article 6 of the said regulation or as a precautionary measure pursuant to Article 7 thereof. The problem only stated that said ban was made after the publication of one scientific study suggesting carcinogenic tendencies in food products containing the said preservative despite the existence of contrary findings of many other scientific studies. In other words, the scientific study was not a risk assessment within the context of Regulation No. 178/2002. Furthermore, it was not a risk management measure and could not have taken into account the opinion of the European Food Safety Authority or the factors of proportionality and non-restrictiveness of trade under Article 7 of the said regulation. On such ground, I would advice SCP to pursue an initial claim in the French government for the suspension of the ban and the conduct of a proper and independent risk assessment based on all available scientific evidence on the matter. If denied, the proper claim may be made in the French Court of First Instance for the relief of the ban and an appeal in the Supreme Court if denied. If further denied, a

Case problem Essay Example | Topics and Well Written Essays - 250 words - 1

Case problem - Essay Example It can be concluded that though a minor, he voluntarily accepted the risk involved in skiing. There was thus an express assumption of risk. That is supported by what was decided in Murphy vs. Steeplehouse Amusement Company, 250 N.Y. 479. The court ruled that one is solely responsible for outcomes of an activity in which the person takes part if the dangers are obvious and necessary. Contributory negligence makes the defendants not entirely liable. Neal’s’ conduct of skiing while being inexperienced and besides too young falls below a certain standard necessary for his own protection, and this conduct cooperated with the defendants negligence of selling the skies to a minor who was also inexperienced. That eventually harmed Neal. Neal would have avoided the injuries had he gone for lessons. That leads to another defense available to the defendants. It is comparative negligence, which in other words would be non-absolute contributory negligence. With this type of defense, Neal would not recover by percentage in which he was at fault for his damage. In this way, the damages are shared between parties according to their

Marketing and Soft Drink Concentrate Essay Example for Free

Marketing and Soft Drink Concentrate Essay The brand Rasna is owned by Pioma Industries that introduced the concept of Soft Drink Concentrate (SDC), a segment that had been created and nurtured by the company in the Indian beverages Market. The brand was originally launched by the name of ‘Jaffe’ in 1976 and marketed with the help of Voltas, but was renamed to ‘Rasna’ in 1979. When the product did not do as well as it was expected, in 1983, the advertising was handed over to an advertising agency named Mudra Communications Ltd. Pioma Industries Limited is perhaps not a familiar name for the average Indian consumer. But Pioma’s brand Rasna is very well known. In fact, the name Rasna is almost a generic name for soft drink concentrates in Indian beverages market. Rasna’s extremely popular advertisements with the tagline â€Å"I love you Rasna† had become an integral part of the Indian advertising folklore. In March, 2002, Pioma announced a radical overhauling of its strategies for the Rasna Brand. This development was rather unexpected, as the brand had been lying dormant since long. Rasna is the market leader in the 250 Crore Indian soft drink concentrate industry. The SDC industry is miniscule compared to the 5000 crore carbonated soft drink industry (CSD). The powdered soft drink concentrate industry is worth around 90 crore. During the ‘80s, Soft Drink Concentrate (SDC) was not a known concept. For the consumers, Soft Drinks were just the aerated drinks which could be purchased in bottles and were usually consumed outdoors. Rasna came, and changed the whole mind set. COMPETITORS IN THE MARKET As the pioneers in Concentrated Soft Drink Industry in India, Rasna, never had to face any threatening from any of its competitors, be it a global player or a small local company. Powder concentrate occupy 85% of the total soft drinks concentrate market. Here, in this study, we are considering both Powder and Syrup CSD as competition for the Brand Rasna. Following are some of the competitors who tried to make their mark in the 250 Crore Indian soft drink concentrate industry: 1. Tang- Kraft Foods. 2. Sunfill- Coca Cola. 3. Fanta Fun Times- Coca Cola. 4. Sugarfree D’lite- Zydus Cadila. 5. Kissan Mr Fruit- Hindustan Unilever. The journey of a brand is not always easy. The market is very dynamic and a brand needs to keep a track of the changes in the market. Rasna had to face such challenges too. But it is the resurrection this brand has shown, through strategic marketing, in all instances that makes it stand out and lead the market. MARKET SHARE Rasna has always been recognised at large for Brand and Company. It ranks No. 1 in the beverages category as â€Å"Most Trusted Brand of India†. It is listed among the top 15 brands in the country. It was awarded as the most preferred brand in the SDC category at the FMCG Most Preferred Awards 2003 and 2004 and Consumer World Award 2004. It has pioneered not only with its strong marketing strategies but also with its proper scaled distribution chain. Rasna has always concentrated on its marketing and brand building and has achieved an expertise in flavour technology. Its efficient management in production and market environments has harnessed to bring to the global consumers, technologically superior products in fruits, vegetables, beverages and confectioneries and to stand as the leader in processed food industry. Rasna has adequate and in-depth knowledge and information on Market sizes and behaviours, Growth prospects, Project Viabilities, Government Policies, Finances etc.and access to more, enabling the company to respond fast to any proposal with suitable recommendation. It believes that there is a huge and emerging market for Rasna’s kind of product range, all over the world. Rasna is capable of managing global sized manufacturing set-ups working on the most advanced technologies to cater to the huge markets, locally and globally. Rasna has managed to dominate the colossal SDC market because of its massive International operations. One of Rasna’s biggest strength is its marketing and sales set-up, through which millions of customers worldwide is experiencing the flavour of satisfaction. It provides a strong and pro-active marketing support to its distributors and importers around the world- just so that their products stand out and apart on the shelves. Timely delivery schedules of its products anywhere in the world are what have helped them to reach a strong position in the global market. Rasna has its offices in the following countries: * USA and Canada * UK and Europe * Saudi Arabia * Russia * Fiji This strong chain of distribution to large number of countries within a stipulated period of time has helped the brand gain a reputation in the market. It has also helped Rasna in creating enormous business relations all over the globe. The countries which imports Rasna products globally are as under: In recent years, the brand has had to face off challenges, though not from its direct competitors. International soft drink giants like Coca-Cola (Sunfill) and Kraft Foods (Tang) have introduced competitor products in the market. PepsiCo India too is gearing to launch a glucose-based ready-to-drink beverage under the Lehar brand that will be sold at price point of Rs. 5 for a 200 ml stock-keeping unit. All of them have deep marketing pockets and standard products to lure customers away from Rasna. Even the profile of Rasna’s target audience is changing. Kids today are a lot more aware, and their parents don’t mind buying more expensive ready-to-drink products, which the MNCs have. But, true to its entrepreneurial spirit, Rasna is not about to give any ground to its rivals. Though some analysts feel that Rasna has been slow to react to the competition, Piruz Khambatta, Chairman, Rasna, still dismisses the challenge saying â€Å"water is our only competition. † According to the 2010 data, Rasna leads the SDC market. The market shares of Rasna and all the competitors are as follows: * Rasna- 97. 2 % * Coca-Cola’s Sunfill 2% * Sugarfree D’lite- 0. 2% * Kissan Mr Fruit- 0. 1% and * Tang- 0. 5%. COMPARTIVE STUDY ON 4 Ps SCALE The Marketing Mix: Here in this study of the Brand Rasna, we are comparing the brand with its competitors available in the market on the scale of the 4 Ps. The 4 Ps of the marketing mix are: 1. Product. 2. Price. 3. Promotion. 4. Place. Product Line of Rasna: Rasna began with 9 flavours in 1982, and added the 10th in the year 1987. The company was revamped in the year 2002. * In 2002, Rasna changed its look and came up with a new logo. * The tagline of the company was also changed and with a new tagline â€Å"Relish a Gain†, Rasna has tried a deep penetration in the rural and semi-urban market. The recent product line of Rasna is as follows: Name| Pack Size| Flavour| Price ()| Rasna Frootfun| 32 glasses| Orange, Mango, Lemon, Pinaple| 35| Rasna Frootfun| 12 glasses| Orange, Mango, Lemon| 10| Rasna Freshfun| 32 glasses| Shahi Gulab, Keshar Elaichi, Kool Khus, Cola Cola| 35| Rasna Freshfun| 12 glasses| Shahi Gulab, Cola Cola| 10| Rasna 1 ka 2| 2 glasses| Orange, Mango, Lemon| 1|. Rasna FrootPlus Jar| 500 grams| Orange, Mango, Lemon| 85| Rasna FrootPlus Pouch| 750 grams| Orange, Mango, Lemon| 105| Rasna FrootPlus Pouch| 500 grams| Orange, Mango, Lemon| 75| Packing Details: The operating product line of Rasna consists several sku. The company follows different pack size on carton basis. These pack sizes may vary depending on local market demand. The following table will give a general idea of the pack sizes. Sr. No. | Product| Units per Carton| 1| Rasna Instant Drink (powder beverages)| | | Laminate Pouch Packings| | A| 3 gm pouch pack| 50*60|. B| Single Serve pouch pack (12 gm pouch-orange)| 10*12*6| C| 25 gm single serve sachet| 12*2*12| D| 250 gn refill packs| 36| E| 500 gm refill packs| 24| F| 750 gm standby refill packs| 15| G| 1 kg standby refill pack| 15| H| Litro packs 1 ltr| 12*10| | Glass Jar Packings| | A| 250 gm glass jar| 40| B| 500 gm glass jar| 20| C| 750 gm sleek glass jar| 15| | Plastic jar packing 1 kg| 15| | OTS tin Packing| | | 900 gm tin| 15| | 1. 5 kg tin| 6| | 2. 5 kg tin| 6| 2| Litro Pack Instant Drink| | | Pouch suitable to make 1 litre| 12*10| 3| Gofrut Instant Drink (5gm pouch)| 72*10| 4| Shakeup Instant Drink| |. | 25 gm single serve pack | 24*30| | 150 gm standby pouch| 108| 5| Rasna Lite 250 gm jar | 15| 6| Rasna Soft Drink Concentrate| | | 32 glass pack| 200| 7| Rasna Single Serve Iced Tea 9 gm | 14*24*20| Whereas Rasna has so many different varieties of drinks (flavours) and in so many different sized packets its competitors are lacking behind in both flavours and availability of different quantity packs. The Price of Rasna: Accessing all socio-economic class: Rasna’s sole goal has been always to make profit with the volume sale. The pricing strategy has always been the key of Rasna’s success. It targeted the mass rather than the class. * Rasna has always made its products in such a way that it can be accessible to all socio-economic classes. * Its volume sale starts at as low as 1 popular in the name of 1 ka 2. * The added sugar product Rasna Frootplus starts from 2 and goes up to 105 for the family pack. * The box pack has a starting price of 10 which can make 12 glasses of drink and is known popularly as 10 ka 12. * The family box pack is available at 35 which is enough for 32 glasses of water. * Rasna has some skus which are very interesting for regular use. The air tight jar has different pack size with price range starting from Rs. 75. The company is constantly focussing on the rural market of India. So, accurate pricing is very important for the company’s growth. For Rasna, accurate pricing has been the key growth driver. They understood that the Indian market is highly segmented. And making products targeting each segment has helped a lot. Whereas pricing has been the key growth factor for Rasna, the competitors have not been able to enjoy that benefit of pricing. Only Tang is available at a sachet of 2 which is again meant for making 1 glass of drink. Likewise, the other competitors cannot even come close to the pricing strategy of Rasna. Promotion: Adding an Emotional Touch: Rasna has from its inception relied heavily on advertisement. The famous mass media campaign, â€Å"I love you Rasna† was one of India’s longest running TV ad. * The promotion of Rasna always highlighted a strong connection with its customers through brand association. * Rasna has always created a brand value by emotionally attaching the customer to their brand. * Focus of the promotion is always to promote the quality of Rasna. * Rasna spends a lot on Research on the target audience, and promotes there products accordingly. * Rasna has used child characters in their advertising campaigns, and through them the company emphasised on the quality of products which was an effective way of promotion. * Rasna has done a great deal to understand the pain of summer and to deliver a product which will ease the pain. This kind of unique and innovative marketing ideas and campaigns made Rasna the monopoly in the Soft Drink Concentrate industry till the time the competitors entered the market. Even now, no brand has been able to beat the promotional campaigns of Rasna. Going by the set standards of Rasna, we can say that the competitors have spent very less time and money understanding the Indian market and the promotional activities that works in the India. Place: Distribution Channel of Rasna: The distribution channel of Rasna follows 3 to 5 tier architecture. It follows the Super-Sub concept of distribution. The steps are as follows: 1. First the product produced in a factory which is strategically located to minimise the transportation cost. 2. The packed product is sent to various company depots across the country to distribute and meet the respective market demand. 3. From the company depot, the product is delivered to the different super stockists according to their previously placed order. 4. Then the goods are sent to the sub stockists or in some cases to the wholesale store. 5. The secondary sale from the super stockist or the sub stockist is ensured by the constant monitoring by the company personal. Rasna follows different distribution channel model according to local market demand. But for every model the end goal of the company is to deliver a quality product to the end user. With a distribution channel consisting of 35 depots across the country and 1. 8 million retail outlets Rasna is bound to be the leader. Among the competitors the only one that has a good and competitive network of distribution is Sunfill by Coca Cola, but still they are not able to compete as availability with retailers is not as widespread as Rasna. COMPETITIVE ADVANTAGE The competitive advantages of Rasna are listed below: * Being the Pioneer in the market Rasna is well known and very much trusted in the Indian market. * Being in the market for a long time, Rasna knows the Indian taste the best. * Having 7 state of the art production units across the country, the production is never disturbed for any reason. * Because of the widespread distribution network, it is more close to the public. * The marketing strategies used by the company are of superior standard. * Last but not the least, the pricing of the product, which is so low that it is affordable by the lowest segment of the pyramid also. The competitive advantages of Tang are: * Being one of the largest brands of the world, Tang has the sustainability even if it is hit at the beginning. * Tang is available in variety of flavours based on local consumer’s preference. * Tang is fortified with vitamins and minerals. * It is available as powdered and ready to drink bottles. * The powdered Tang is available at low cost. The Competitive advantages of Sunfill are: * Being a brand owned by Coca Cola, the distribution cost is cheaper, so can offer the product at a low and competitive price. * The taste is superior compared to other competitive brands. * Setting up of a production unit close to the target customer segment will help in better marketing. * The company can spend substantial amount on advertising and promotion. The Competitive advantages of Sugarfree D’lite are: * It is a brand owned by a medical company, so people have trust in the product. * It contains no sugar, so it is healthier. * Has medicinal advantages. * Helps in controlling blood sugar level, at the same time gives the pleasures of a soft drink. The Competitive advantages of Kissan Mr.fruit are: * It is there in the market for a long time, so knows the customer taste and preferences. * Tastier than many of the competitor products. * Supply chain is quite strong as it’s a product owned by Hindustan Unilever. SUGGESTIONS FOR GAINING UPPER MARKET SHARE As we conclude the study on the No. 1 Soft Drink Concentrate in India, Rasna, I have the following suggestions to make so that the company can gain more market share and continue to be the leader of the industry: Product- In terms of product, the following can be done: 1. Try to minimise waste in production, so that the cost of production comes down further. 2. Venture into new products, like ready to drink bottled drinks. 3. Try producing sugar free products so that even a diabetic patient can enjoy the drinks. 4. Health drinks and energy drinks is another field where the company can venture into. 5. Backward integration is another option that can be suggested to minimise the cost of production. Price- the Company can be more price effective and in turn can gain more market share if, 1. More products are offered in the lower price category. 2. Price be reduced for the larger quantity cartons or bottles. 3. New and introductory products are sold for lesser price so that people are interested in trying the new things. Promotion- In terms of promotion, the company can follow the following suggestions: 1. Use newer and cheaper modes of advertisement, like the social networking sites. 2. Spend more on Banners, posters, Hoardings. 3. Stop the use of sportspersons and celebrities, as the same doesn’t have a long standing effect on the general public. 4. Remove the time lag between the promotion and the availability of new products in the market. Place- Place plays a vital role in the success of a company or a brand. The following are my recommendations for improving the market share: 1. Go to the newer potential places which have not been tapped earlier. 2. The untimely dispatch of goods from the depot to the super stockist needs to be taken care of as it may lead to cancellation of order bookings. 3. Unavailability of goods at certain periods needs to be taken care of with a proper distribution control. 4. Promotional events along with the distribution of brochures, stickers and leaflets should be done through sub-stockists and retailers which will help in increasing the brand value. References: During the preparation of this project, help and references has been taken from many web sites and blogs and articles. They are mentioned here: -Rasna Pvt Ltd. Official site. -Wikipedia-the free encyclopaedia -Puneet Tandon Blogs -Economic Times -Times of India Articles -4psbusinessand marketing. com.