The Effects of Dating and Hookup Apps on the Formation and Commitment to Relationships - Free Essay Example

Sample details Pages: 7 Words: 2020 Downloads: 1 Date added: 2019/02/05 Category Sociology Essay Level High school Tags: Online Dating Essay Did you like this example? As of 2016, at least 15% of adults have used dating apps and 70% of same-sex couples met their partner online in the United States, which suggests that online dating is a becoming a predominant factor in relationship culture. This is due in large part to location-based mobile dating services, more commonly known as dating and hookup apps, which serve the purpose of connecting users to potential romantic or sexual partners. These apps, which became popularized within the last ten years, vastly changed the landscape of relationships and dating in a post-modern western society by acting as a matchmaker. Don’t waste time! Our writers will create an original "The Effects of Dating and Hookup Apps on the Formation and Commitment to Relationships" essay for you Create order Over the past several years, these apps became a sort of â€Å"social intermediary† by eliminating the necessity for human matchmakers such as friends and relatives. The increased popularity of such platforms also led to the development of â€Å"hookup culture,† which promotes commitment-free, and sometimes even anonymous, sexual activity between partners who connect through these applications. Because of the influences of dating apps, such as the loss of matchmakers and the rise of hookup culture, the way that people, especially younger individuals, develop interpersonal relationships is change. Several concepts such as ghosting and being â€Å"friends with benefits† are rising in the popularity, symbolizing an evolution in how romantic and sexual relationships operate. Emergence of Dating and Hookup Applications To recognize the influence of dating applications on relationships, it is critical to understand how they fundamentally operate. Some examples of the most popular applications include Tinder, Bumble, Grindr, OkCupid and HUD. Tinder, the most well-known and used dating application, made its debut in 2012. The app features both a free version as well as a paid subscription; according to a recent Bloomberg News article, as of 2018, Tinder possesses over 3.7 million paid users. The app, which consumers typically use to find partners for both dating and hookups, popularized the â€Å"swipe culture.† The swipe feature, now popular across multiple platforms, allows users to swipe left on a person they do not have interest in, and swipe right on someone they do. Tinder, like most dating apps, allows its subscribers to include pictures of themselves as well as a short bio. Another leading dating application, Bumble, shares the same swipe features as Tinder but places an emphasis on female users by only allowing women to initiate conversation in heterosexual matches. Bumble also markets itself as a platform for business, networking and friendships, in addition to dating. Released in 2009, Grindr became the first hookup and dating application geared toward gay and bisexual men. Like Tinder and other apps, it also offers a paid premium subscription service for its users. An app marketed entirely for hookups, HUD’s offers free services to all users while promising a â€Å"swipe-free, commitment-free† opportunity. HUD also describes itself as female friendly, claiming that â€Å"Online dating can be intimidating, especially for women. That’s why we have implemented a bunch of features to improve the female user experience.† Out of the five apps mentioned, HUD is the only application not considered in the studies examine due to its relatively new nature. However, further examination into HUD is necessary as it one of the very first (and most popular) applications to market itself exclusively for finding sexual partners. Potential Reasons for Use of Dating and Hookup Applications Some potential motivations behind the increased use of these types of applications could include the fact that they increasingly more socially acceptable, their functionality and mobility, photo-driven design, and social and romantic possibilities. Some other subjective advantages (or disadvantages) include the possibility of less emotional investment and less time commitment, as well as the perceived low risk of heartbreak. Another obvious expectation and alleged advantage of hookup is the possibility of sexual activity. With advantages, of course, come disadvantages, some of which include less incentive to commit to a relationship, possibilities of being misled, risk of superficiality and dehumanization as well as the possibility of humans being portrayed as disposable. Recent Research Conducted on Dating App Users In a 2017 article titled â€Å"Liquid love? Dating apps, sex, relationships and the digital transformation of intimacy,† researchers Mitchell Hobbs, Stephen Owen, Livia Gerber in which they conducted two studies, one online and one in person, to investigate how dating and relationships may be experiencing a digital transformation. The authors of the study contemplate Zygmunt Bauman’s argument of â€Å"liquid love,† which suggests that online dating has led to the rise of individualization and social change, resulting in a transformation of romance and courtship into entertainment, where users can return to marketplace to â€Å"shop.† As Bauman put it, online dating â€Å"liquefied the solidity and security once provided by romantic partnerships and family structures.† In their study, the primary research methods employed by Hobbs, Own and Gerber included online survey shared via twitter and Facebook featuring 365 participants and in-depth interviews conducted exclusively on only conducted on both past and present dating and hookup app users. The demographics of the online survey include: 58% women, 40% men, 73% heterosexual, 13.5% gay or lesbian, and 8% bisexual. In terms of age, the majority of those surveyed fell between 23- and 32-years-old. The in-depth interviews, which took place in-person, only featured six participants: three women and three men, all between 24 and 34 years of age. Five out the six were heterosexual, and one participant was homosexual. According to the researchers, the combined results of both studies suggest that traditional views of dating and monogamy are still prevalent, but dating apps allow people to pursue multiple â€Å"matches† simultaneously, which offer users a sense of control. The breakdown in percentages reveals that 87% of participants believe these apps allowed more opportunities to find partners. Approximately 55% of those surveyed use online application to find dates, while 25% use them exclusively for sexual activity and 8% seek non-sexual friendship. Overall, the study yielded mixed results but generally suggests that dating apps are not actively replacing monogamous relationships with hook-up culture; most people find that apps do not liquefy ideals of romantic love but act as a means to find partnership Furthermore, the majority of participants felt that the apps advanced their desires and abilities to make romantic connections, though the researchers believed that â€Å"some accounts of dating apps and modern romantic practices are too pessimistic, and downplay the positives of ‘networked intimacy.’† While this study does provide statistical data which somewhat suggests the development of relationships is changing due to the nature of social platforms, the researchers only collected responses from 371 people, making the study relatively limited in scope. Furthermore, this particular study is based out of Australia so may not necessarily reflect the values of other nations toward dating and hookup apps. Another study conducted earlier this year by Leah E. LeFebvre, titled â€Å"Swiping me off my feet: Explicating relationship initiation on Tinder,† looked specifically at â€Å"how people engage in relationship initiation behaviors.† The study examined the relationship development process of Millennials, or people who currently fall within the 18 to 29-year-old age range. According to the researcher, the study surveyed this demographic as this age period is when people typically begin to look for their first long-term, serious relationship. LeFebvre conducted an online survey by gathering 395 participants from Amazon’s Mechanical Turk, â€Å"Amazon’s online crowdsourcing platform that allows workers to complete human intelligent tasks.† According to LeFebvre, the utilization of this platform allowed for a diverse group of participants in the survey so as not to skew the data. The ethnic demographics of the study include: 70.6% white, 8.9% black, 7.8% Asian, 6.8% Latinx, 5.6% multiple ethnicities, and 0.3% Native American. Other data collected and surveyed include location (urban, suburban, etc.), sexual orientation, relationship status, and education level. The conclusions of the study determined that participants, whose Tinder usage and preferences were surveyed, believed that in terms of their potential pool of partners in Tinder, 46.6% were better, 29.1% were the same, and 24.3% were worse than potential partners in the real world. The researcher ultimately concluded that pre-interaction processes in online dating, seldom discusses by researchers, has contributed to the changing scheme of online dating. According to LeFebvre, â€Å"initiating and experimenting processes occur on Tinder once a match is established; however, the pre-interaction processes constitute strategic behaviors, such as choosing mobile dating, determining personal profile appearances, and branding an asynchronous impression, all of which have not been previously been accounted for in the relationship development model.† These pre-interaction processes directly affect the formation of interpersonal relationships in a way that cannot occur in in-person co ntact. Although this research survey only included two dozen more than the â€Å"Liquid Love† study, the participants included a more diverse group in terms of ethnicity and sexual orientation, perhaps providing a more inclusive and accurate representation of dating app tendencies. This survey, however, did experience some limitations by only including Tinder users. One final academic study released in 2018, titled â€Å"Attached to dating apps: Attachment orientations and preferences for dating apps,† examined attachment and trust issues in the use of dating apps. Researchers Kristi Chin, Robin S. Edelstein and Philip A. Vernon explored how attachment orientation, a psychological theory which studies â€Å"similarities between a child’s bond with his or her caregiver and subsequent bonds with adult romantic partners,† affects interpersonal relationship development through online dating app usage. They researchers hypothesize that: Given that anxiously attached individuals desire affiliation (Mikulincer Shaver, 2007), we expect more anxious people to use dating apps because the purpose of dating apps is to promote relationships (Couch Liamputtong, 2008). Although these anxious individuals desire relationships, they also fear rejection (Mikulincer Shaver, 2007). Dating apps avoid face-to-face rejection by allowing users to indicate interest in others online and only allow further contact if interest is mutual. Relatedly, people who are higher in rejection sensitivity (a trait that is associated with anxious attachment; Feldman Downey, 1994) report that they use online dating sites (websites similar to dating apps) more frequently than those who are less concerned about rejection (Blackhart, Fitzpatrick, Williamson, 2014). This particular study differs from the previous two in that it is a psychological research study, whereas the other two examined communication issues. In this investigation, 183 participants, all of whom are currently single and from North American (United States and Canada inclusive), took an online survey regarding their dating app usage. The questionnaire results revealed that Tinder was the most frequently app used by the group, with OkCupid and trailing slightly behind. Their predicted hypotheses that a correlation exists between a person’s avoidant attachment and likeliness to use dating application proved to be true, as though with a higher avoidant attachment tended to be much less likely to download any dating apps. They also correctly predicted that those higher in anxious attachment were more likely to download dating applications than those with a higher avoidant attachment. The conclusions the researchers drew from their results on whether a correlation between attachment orientation and usage of dating apps exists, which â€Å"may shed light on the role of relationship-relevant personality traits in modern methods of dating.† In laymen’s terms, their psychology study suggests that those with anxiety may employ dating apps as a tool when searching for a relationship due to its online natures, which eliminates the need for an intermediary in developing an interpersonal relationship. The lack of in-person connection validating a person’s motivation for joining a dating application only strengthens the idea that romance and courtship are evolving in order to adjust to the digital age. Conclusion It should be noted that the academic research studies considered present only â€Å"western† viewpoints for the sake of clarity and length. More research outside of North America and Australia should be conducted and studied in order to determine if the rise of dating apps is a global phenomenon. More research into the effects of dating apps on homosexual relationships should also be explored, as hookup culture is allegedly more common among gay men than in any other type of relationship. Though the studies examined here present an inclusive view featuring most sexual orientations, many studies surrounding dating and hookup applications conduct their research through a heteronormative lens. The results provided by the aforementioned studies suggest that the development of geologically-based mobile applications such as Tinder and Grindr are essentially changing the landscape of dating, as well as actively contributing to the rise of â€Å"hookup culture.†

Terrorism Safety vs Privicy - 1594 Words

Ever since 9-11, we as a country have been divided on many issues. One of the most discussed considers the question of whether retaining our privacy is more important than ensuring our safety. The two texts I will be using to explore this question are: Mobile Phone Tracking Scrutinized by Nikki Swartz Published in the Information Journal, which bills it’s self as â€Å"the leading source of information on topics central to the management of records and information worldwide†(347), in March/April 2006 and Reach Out and Track Someone by the author Terry Allen which appeared in the May 2006 edition of In These Times, a publication â€Å"dedicated to informing and analyzing popular movements for social environmental and economic justice†(347). In†¦show more content†¦Allen also asserts the â€Å"disturbing† practice of locating one’s children and spouse by way of an internet site titled Wherefi.com that can give the purchaser real-time locat ions and dates thereof. While Swartz and Allen agree that the use cell phone tracking logs must be monitored and used cautiously, they strongly disagree on the role cell phone companies, law enforcement and government are playing in monitoring the use of the technology. I find Swartz’s view to be based in logic and not emotion. The view that Swartz presents is more balanced. She believes that the government and judicial system are working diligently to ensure that the rights of citizens are protected. In this article Swartz does not seem to recognize the invasion of privacy that this technology poses, she also seems to ignore the way that police and state could abuse the technology. Allen’s approach is much darker. Allen claims that the Bush administrations notoriety for warrant less wiretapping has spread to the Justice Department. Allen cites sources that report the Justice Department â€Å"routinely uses a baseless legal argument to get secret authorizations†(349). In this article, Allen sees conspiracy around every corner and fails to see that this technology could be useful in saving lives and protecting our country from foreign and domestic threats. He is blinded by

Case Solution Free Essays

Problems Q. 1 Consider a five-year coupon bond with a face value of $1000 paying an annual coupon of 15%. (i) If the current market yield is 8%, what is the bond’s price? (ii) If the current market yield increases by 1% what is the bond’s new price? (iii) Using your answers to part (i) and (ii) , what is percentage change in the bond’s price as a result of 1% increase in interest rates. We will write a custom essay sample on Case Solution or any similar topic only for you Order Now Q. 2 Consider the following FI balance sheet: M. Match Ltd Assets| Liabilities| –year Treasury bond $175,000| 1-year CD$135,000| 15-year corporate bond$165,000| 5-year deposit$160,000| Notes: All securities are selling at par (equal to book value). The two-year Treasury bonds yield 5%; the 15-year corporate bonds yield 9%; the one-year CD issue pays 4. 5% and the five-year deposit pays 8%. Assume that all instruments have annual coupon payments. (a) What is the value of M. Match Ltd’s equity? (b) What is the weighted average maturity of FI’s assets? (c) What is the weighted average maturity of FI’s liabilities? d) What is the FI’s maturity gap? (e) What does your answer to part (d) imply about the interest rate risk exposure of M. Match Ltd? (f) Calculate the values of all four securities on M. Match Ltd’s balance sheet if all interest rates increase by 2%. (g) What is the impact on the equity of M. Match Ltd? Calculate the percentage change in the value of equity. (h) What would be the impact on M. Match Ltd’s risk exposure if its liabilities paid semi-annually as opposed to annually? Q. An insurance company issues a $100,000 one-year bond paying 7% annually in order to finance the acquisition of a $100,000 one-year corporate loan paying 9 % semi-annually. (a) What is the insurance company’s maturity gap? What does the maturity model state about interest rate risk exposure given the insurance company’s maturity gap? (b) Immediately after the insurance company makes these investments, all interest rates increase by 3%. What is the impact on the asset cash flows? What is the impact on the liability cash flows? How to cite Case Solution, Papers

Segments of Boost Juice Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Marketing Segments of Boost Juice. Answer Specifications of marketing segments The specific target market segments in order to capture the frequency of consumer Boost Juice should venture into further classification of their marketing outreach. In fact, since its inception in Australia, the number of population and consumer segregation has also increased over time. Therefore it naturally have extended its base consumer and have various opportunities for extensive allocation of marketing techniques and reach out to several customers and can eventually and resourcefully use their appeal as a fresh initiative of producing and inventing juice in an innovative and integrated way. There are a number of youngsters and adolescents who have been involved as the primary and the source of priority consumers as the benefit of healthy intake is definitely one of the central factors of the consumer proposition of the juice enterprise (dailymail.co.uk 2017). Apart from the prevalent consumer group, two other significant target markets, which the organization can entail in their business plan, can be its wide expansion within the youngsters and college students. By the virtue of studying the behavior and nature of the consumer, Boost Juice can effectively be involved in formulating policies and strategies and policies that can be used for its market hold up and relevancy. The other segment can be ascribed to the appeal to the older population as this can enhance its marketing opportunities to reach within the household (Yee 2013). Apart from the product value, that it is fresh, healthy and there are no uses of any additives it can also be made into a mandatory practice for encouraging juice as a healthy breakfast habit. The purchasing intention of the two chosen market segments can be influenced through a linear approach that will feasible for interacting and increasing the number of the sales. The price and availability of the product ar e huge involvement in influencing and motivating the marketing factors of Boost Juice (Elepu, Nabisubi and Sserunkuuma 2016). The business environment in this criterion involves the decision like purchasing power of the student, the feasibility and portable power of the aged to visit the store or the percentage of the family to purchase huge stock Boost Juice so that it survives them the whole month. Therefore, the particular segments and its impact over the beverage industry in Australia can be remarkable in the equation to its customer groups and business patterns (Allis 2013). Segmentation and how each segment are attracted through various plans and special provisions developed by Boost Juice Primarily the analysis of the consumer approaches in a college campus is likely to limit on the tasty flavors rather than any product, which has high nutrient content. The consumer segments vary from the ones who mostly like their juice, which has dollops of unhealthy toppings to a very handful amount, which appeals to the simple juice. The demographic identities and classification of college and high school student are mostly products, which are more attractive rather than just bland juice (Kelley, Sheehan and Jugenheimer 2013).One more factor is the price, which should allow students belonging from different social strata should be able to consume and purchase their product. The various plans and provisions which can be implemented in regards to the geographic nature of the consumer which can be approached in a sound manner by employing special privileges and discounts to the consumers who lives in the city and can easily and efficiently avail the offer. In order to cater to the in stitutions and families based in the outskirts or suburbs of Australia , it is is necessary to implement new techniques like interesting campaigns and distribution of free sample and using integrated marketing approach to reach personally to all the consumers with the benefit and advantages of the product. On the other hand and estimating the behavior of the consumer in regards to the aspects of the new market segments that has been identified, can be measured through a thorough customer study and a feedback form. The online survey can be conducted by the organization and a relevant promotional program can be conducted which can be helpful in arriving to the effective measures for the specific set of consumers. The psychographics approach is variable one, which changes from season to taste and preference of the group of customers who can be studied and evaluated within the business framework of the beverage concern (Mail Online 2017). The strategies, which can be used by Boost Juice , can be executed through a diverse medium of the consumer attracting policies that should be central to the concepts of the marketing framework. This is probably one of the most valuable opportunities in order to cater to a large audience with some common range of products (Blanchard et al., 2014). The elderly and the aged has many restrictions and limitations and Boost Juice can easily take advantage of this phenomenon which can be used presented to a new customer group with huge diversity in its planning and operation. The involvement of digital and social media can be used extensively by Boost Juice and introduce coupons, promotional offers and also seasonal flavors at a reduced rates which can be effectively utilized as the strategies to boost their sales and equal outreach in all parts of Australia. The incorporation of the global appeal can be used as a strategy for attracting more customers, which must involve the best inventory tools taking into consideration of the safety of the production and its preservation techniques (Lopes 2014). Positioning Map The positioning map created in regards to the new propositions which are available for the consumer have been drawn with four variables which are both fruity and non-fruity in their approach. The general phenomenon which has been observed for the consequences of juice drinks in catering to the other beverage constituents which have been plotted against a graph that measures the intensity and correlations of the . Boost Juice has used the competitive strategy and the allocation of the market segmentation extensively. One of the unique associations and propositions will be useful for the organization is nature of the flexibility and ethical standards of the beverage company, which it can strategically use to enhance in developing and formulating new approaches for example establishing new products even in off-season like winter and autumn (dailymail.co.uk 2017). Positioning Map of Boost Juice (Source: Created by the author) Recommendation The two new market segments can be variedly used for its integrated promotion and association with brands, which have the similar approach and can be congruent in its business strategies and culture. The recommendation, which can be allotted to the new target segments, which are independent to the variables of price and quality, are the brand integration and collaboration with relative brands. The unique ideas which are observed and then presented to the audience should be feasible and viable enough therefore streamlining to the trends to the events which are involved in the current marketing capabilities and nature of Boost Juice. The recommended applications and operations of the juice brand in colleges and schools can be viewed with complementary benefits and sponsorships and associations during cultural events and fests which will improve the business and coordination of the marketing process and structures. References Allis, J., 2013.The Secrets of My Success: The Story of Boost Juice, Juicy Bits and All. John Wiley Sons. Blanchard, S., DeSarbo, W., Atalay, A.S. and LeBaron, D., 2014. Context Matters When Segmenting Consumers. Elepu, G., Nabisubi, J. and Sserunkuuma, D., 2016. Segmentation of Processed Fruit Juice Consumers in Urban Uganda.Business Management and Strategy,7(1), pp.80-95. Kelley, L., Sheehan, K. and Jugenheimer, D.W., 2015.Advertising media planning: a brand management approach. Routledge. Lopes, F.M., 2014.Compal Famlia: changing Consumption behavior in the juice and nectars category(Doctoral dissertation). Mail Online. (2017). Boost Juice founder reveals secrets to her global health empire. QSR Media. (2017). Boost Juice punching above its weight with Gen Y and Millennials. Yee, B., 2013. Boost juice bar: Case study.Docs. school Publications.